LATE ATTACK FROM INSTAGRAM THEY ARE WORKING ON MUSIC STICKERS AND SONG AUTO DETECTION FOR STORIES
- Casa 35
- May 8, 2018
- 2 min read
Since the story war began on all platforms Instagram has been the biggest enemy of Snapchat. The speculations were stealing ideas from them (which they did). But if we are talking about success, well if the Snapchat is Floyd Mayweather, Instagram is Muhammad Ali on this case.
Snapchat already came up with this feature last year but instead of copying everything at the same time Instagram is extending the time for their new feature.
According to code found within Instagram's Android app, the platform will be introducing "music stickers" for its popular Stories function ( AGAIN, which took over as an alternative to Snapchat) which will allow users to search and add songs to Story posts thanks to licensing deals recently acquired through Facebook. In addition, Instagram is now testing auto-detecting songs playing in the background of Stories and posts, which will eventually allow users the option to display the song title and artist name.
Though Instagram has yet to officially comment or announce the update, the music-focused jump seems in line with the app's recent moves, which recently included allowing users to directly share posts from third-party apps like Spotify and SoundCloud on Instagram Stories. Facebook has also secured licensing deals with major labels Sony, Warner and Universal.
Though some speculated Facebook's moves to secure licensing deals with the major labels foreshadowed the company's goal to move into the streaming business, it seems as though Instagram is instead looking to become a new tool for music discovery.
An Instagram user named Jane Wong (Or an employee at Instagram - Don't know why but her face seems familiar) was briefly able to test the upcoming music feature on her account, which was able to auto-detect a song she was playing in the background on her iPhone, but she was unable to post anything with the "music sticker".
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